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The creative process can be a difficult one, especially for artists who are constantly questioning themselves and their work. Luc Bradford, better known as ford., has grappled with this issue while writing his third album, 'Guiding Hand.'

The title of the album, 'Guiding Hand,' is a symbolic visual representation of the unseen force that helped Luc Bradford, better known as ford., push through the various struggles that came throughout the writing experience. This force represents the collective human spirit, the gentle momentum of positivity that coaxes us forward when we feel we can't move at all. Luc drew on these influences throughout the creative process, using it to pull him through writer's block and moments of doubt. The hands on the album's cover art are a depiction of an actual sculpture that is of personal significance to Luc and his family, a mold of his mother and older brother’s hands which were taken before his passing in 2007. He has been and continues to be an unwavering inspiration to Luc in his music.

Overall, 'Guiding Hand' is a powerful testament to Luc's artistic vision and his journey to create music that is true to himself. It represents a triumph over doubt and anxiety and showcases the power of the human spirit to guide us through difficult times. For Luc, this album is more than just a collection of songs - it is a reflection of his growth as an artist and as a person.

ford, age 22, has already released two full-length albums ‘(The) Evening’ (2018) & ‘The Color of Nothing’ (2020) (albums which have received over 100 million+ streams + thousands of physical vinyl sold), sold out headline shows and received a grammy nomination for his remix of Mild Minds’ 2020 single SWIM.